President of the American Jewish University, senior staff, board of directors, department chairs, academic faculty, administrators, admissions team, current students, prospective students and their parents, gap-year programs, alumni, high school guidance counselors, college counselors, independent college counselors, community college transfer centers, higher education vendors.


Director of Undergraduate Admissions (Mar ’13 – July ‘15)

Project managed all aspects of the undergraduate admissions office of the American Jewish University in Los Angeles, California.

Developed and implemented a new enrollment management plan for the College of Arts & Sciences of the American Jewish University with the objective to double the student population within the next 5 years.


  • From Fall 2014 – 15 (as of April 2015)
    • 43% Application growth
    • 78% Admitted students growth
  • From fall 2013 – 14 48% enrollment growth
  • Composed comprehensive communication plan
  • Produced playlist of 20 high-quality promotional videos featuring student stories and academic department introductions
  • Restructured operational processes, developed admissions blueprint including processing guidelines and goals
  • Improved application process
  • Developed strong social media presences (Facebook, Twitter, Instagram, YouTube)
  • Developed and launched SEO-optimized and responsive website
  • Realized new brand identity and created print and digital marketing materials
  • Developed online lead generation campaigns

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