Project Description

Senior Project Manager – Harley-Davidson Sweden AB, Stockholm, Sweden (Oct ‘00 – Aug ‘02)

Implemented a business coaching system developed by H-D University USA to improve dealership profitability. The network of 25 re-sellers improved profits by 7% and H-D Sweden was awarded 3rd highest in worldwide sales the same year. Developed and launched a new website with interactive multi-media marketing tools. Expanded H-D brand licensing program and assisted in procurement of accessories and motor clothing.